What Sets Us Apart

What Sets Us Apart

If you’re looking at this site, you are probably seeking PR or IR help.  So let’s cut to the chase.

Most firms promise strategy, counseling and contacts, and that they will successfully promote you or your company.

What makes us different?

  • We are partners, not vendors.
  • We get involved.  We learn everything we can about you and your business.
  • We respond quickly. We are on top of what you and your company are doing.
  • We make sure you are speaking to principals, not account executives.
  • We anticipate your needs and relate it to real time real events that may affect your business.
  • We know what we are doing.  We have extensive experience in business, finance and the media, and in counseling clients in all sorts of circumstances.
  • We provide true, meaningful, heartfelt, results-oriented service.

And it works.  The proof is that our clients have been with us for many years, some for as long as we’ve been in business.

Now, how can we help you?

Who We Are

Who We Are

We are one of the most experienced, knowledgeable teams providing PR and IR services to companies, here and abroad.

Steven S. Anreder.  Award-winning business and financial reporter, columnist and assistant managing editor for Barron’s. SVP and Co-Director of High-Yield and Convertible Bond Research at Drexel Burnham Lambert, then appointed Drexel’s global spokesman, reporting directly to the CEO. Has counseled large and small companies, prominent individuals, financial institutions, market participants, and developmental companies.

  • Steve’s authoritative “The Trader” column became a must-read at Barron’s. An award-winning investigative article he wrote for the weekly led to the release from prison of a falsely accused bank president. In the book “Crisis Response,” Arthur Kent, former VP Public Affairs for Continental Airlines, called Steve, “One of the smartest financial PR people I know.”

Gary M. Fishman.  Former business journalist and editor. More than 30 years’ experience closely counseling more than 50 financial service, healthcare, ad/media/entertainment and technology clients on their investor and public relations. Founded Hudson Stone IR/PR firm and merged it into Publicis Groupe.

  • Gary is known for creating Marvel’s comic book annual and quarterly reports, considered by many to be one of the most successful retail/institutional investor marketing campaigns on Wall Street. He has been a guest speaker on IR/PR to Columbia University Graduate School of Journalism Knight-Bagehot Fellows, High Tech Rochester and The Entrepreneurs Network.

Michael Wichman. More than 12 years of experience in financial journalism and communications. Ran his own financial PR consultancy, developing and executing public relations and issues management programs for clients, including start-up financial technology companies, well-established asset managers and a venerable multi-family office. As a journalist for several leading financial news publications including BridgeNews and Wall Street Letter, covered the corporate bond markets and US equities and futures exchanges, reporting on and analyzing them at a time of unprecedented technological and structural change.

  • Michael successfully handled PR for the fledgling Network for Investor Action and Protection, a group of Bernie Madoff’s victims seeking legislative solutions for better investor protections, which helped spur the introduction of several Congressional bills to protect securities fraud victims.

Alexander Fossella. Provides key research capabilities for developing strategies and client intelligence. From 2015-2016, he was with Lobell House Productions, where he helped produce the Mostly Bull Market show for the CBS podcast network. From 2012-2013, he was with American Express, where he was part of the Global Anti-Money Laundering team, scouting for possible mishandled funds. From 2010-2012, he was a financial administrator at Citigroup, where he managed weekly trading discrepancy reports and assisted the Compliance, Risk and Legal departments. Alex has a 2009 BA in Philosophy from College of the Holy Cross.

Who We Serve

Who We Serve

The types of firms that typically turn to Anreder & Company include:

Service & Technology Vendors for Banks, Business and Wall Street. These firms have developed specialized knowledge or technology-enhanced services that increase productivity, reduce costs or help manage new laws and regulations. We help them launch new businesses, drive growth, build partnerships, and create trusted brands.

Investment Banking Firms. Investment banks have become increasingly specialized, focusing on target markets, activities or asset classes. We help them communicate their accomplishments in M&A, advisory and restructuring, as well as private equity investing, to attract new business and recognition within specific industries.

Hedge Funds & Private Equity Firms. Some like to keep a low profile, others want to be better known in order to attract investors and/or investment opportunities. Our deep experience and understanding of the industry and media enables us to counsel and implement effective strategies.

Publicly Traded Companies. With cutbacks on Wall Street, new communications technology and high frequency trading, it is daunting for small and mid-caps to strategize and implement well-managed and cost-efficient IR programs. We help these companies deal with everything, including quarterly results, conference calls, corporate announcements, M&A activities and offerings, corporate PR outreach, and building relationships on Wall Street.

Issuers of Municipal Bonds. As a result of SEC concerns about disclosure and transparency, states, counties and municipalities are leaning that it’s a new game maintaining investor support. Having significant experience with one of the largest issues of municipal bonds, we know how to formulate and implement effective IR programs aimed at credit rating agencies, and institutional and retail investors.

Companies / Executives in Crisis. A crisis can occur anytime these days. We have successfully assisted companies and executives in some of the most difficult and complex issues and situations, while mindful of business and legal proprieties.

Non-Profits Supported by Wall Street.  A growing number of private equity and hedge funds are “giving back” by supporting worthwhile causes.  We have developed special expertise in helping Wall Street and non-profits promote their causes so that all interested parties are viewed appropriately by the business, financial and consumer media.

What We Do

What We Do

We are passionate about serving our clients, taking advantage of our deep experience, knowledge and, when appropriate, the latest digital communications and social media technology.

Marketing Communications.  We develop and implement programs designed to help clients expand their business and reputation in line with their strategic goals.

Corporate Public Relations.  We manage responses to media inquiries, and prepare and distribute effective news releases.

Investor Relations (small and mid-caps).  Counseling and services for implementing and managing effective IR outreach or for assisting in-house IR executives.  It is not unusual for companies to completely outsource their IR department to us.

Investor Relations (large caps).  Discreet, behind the scenes data, insight, or other intelligence needed to support IR programs.

Crisis Communications.  We advise companies or executives in strategizing and managing timely communications.  Situations typically range from the disclosure of sensitive information, bankruptcy, and product recalls, to legal and criminal matters.

Intelligence.  We compile customized email newsletters, on a daily or weekly basis, for tracking competitor or industry information or other issues of interest.  We also perform specialized research projects.

Content.  We develop whitepapers, speeches, presentations, websites, blog and Twitter posts, sales oriented PDFs, or other content to help a company and/or its executives market or position themselves.  We also helped a client author a best-selling book.

Digital & Social Media.  We use existing free or low cost technology platforms to develop websites, blogs, Twitter feeds, email marketing programs, or customer relationship management programs, for clients to communicate and market to their target audiences.